R.E.D. is a brand inspired by, and named after, my grandfather, Robert “Red” Irven. Red, who was given his life-long nickname because of the red hair he had as a boy, was an inventor, tinkerer and handyman. R.E.D. is a bicycle accessory company that categorizes products using an easy-to-use icon labeling system: R for Repair, E for Enhance, and D for Defend.