Chevron Corporation
Brand Identity | Style Guidelines | Package & Product Design
Producing Energy Responsibly.
Chevron was determined to create a community where the gas and oil industry could coexist with the environment. They launched robust scientific research programs to understand and manage biodiversity. Most notable was their efforts on Barrow Island, off the coast of Western Australia, and special attention to protecting the flatback turtle population.
Background artwork for product and advertising usage.
Green Branding System.
After researching many of their initiatives, I devised the green branding system and product/packaging adaptation for Chevron’s style guide. Largely a typographic solution, the text, color palette, and organic detail supported the company's efforts at environmentalism and specific animal protection programs, including the flatback turtle. My artwork would later be used for licensed Chevron products and advertising.
Shown are branded artwork and sample products for Chevron's style guide, including border, pattern, and graphic icon treatments.
Typography, color and background guidelines.
Environmentally safe car-care products.
Smart-phone branded app.
Solar flyer toy.
Border, pattern, and graphic icon treatments to be applied to licensed products and advertising.
. . .
