Brief
Circuit Lab is a new start-up that produces hand-crafted coffee. The design grants product characteristics and recognition. Considering the consuming status quo in Taiwan, the initial target marketplace is outdoor markets, the audience of which appeals to modern design and handcrafted pieces.
Process
In order to meet the expectation of target groups, we approached a symbol of simplicity. Next, to develop contexts, we proposed the design that transforming the place of origin into a meaningful cartography.
In order to meet the expectation of target groups, we approached a symbol of simplicity. Next, to develop contexts, we proposed the design that transforming the place of origin into a meaningful cartography.
Outcome
With a new visual identity implemented on Circuit Lab has a unique landscape. Conveying the image of systematization that enables recognition and consistency.
With a new visual identity implemented on Circuit Lab has a unique landscape. Conveying the image of systematization that enables recognition and consistency.
