Porto’s public transport ticketing system – Andante – launched a design contest to create a new graphic image. Considering supports like the cards, stores and communication campaigns, a new image was proposed combining all the brand values with a contemporary language.This creative proposal relies on a synthesised map of the metropolitan area of Porto, from which all graphic materials were developed. Concepts such as proximity, independence and flexibility led to auxiliary graphics (lines and dots), combining a subtle structure with some highlights.
De ponto a ponto,
Pelo Porto passante,
Pelo Porto passante,
Fazendo próximo o distante,
Por trilhos cruzados, conto
Humanidade fascinante,
Contente com seu Andante.
