Loft Project Triangle Corporate Identity and Branding concept
Рекламно-графический комплекс многофункционального культурного центра Лофт Проект Треугольник
Рекламно-графический комплекс многофункционального культурного центра Лофт Проект Треугольник
The project became a winner of Red dot award: communication design 2012.
Проект-победитель конкурса Red dot award в области коммуникационного дизайна, 2012 год.
Проект-победитель конкурса Red dot award в области коммуникационного дизайна, 2012 год.
Taking a holistic and flexible approach, the visual identity of the Loft Project Triangle cultural centre in St. Petersburg reflects its special architecture and history. The centre includes 80 buildings and occupies the territory of 32-hectare former industrial area, where Russia's largest factory for rubber products, Krasnyi Treugolnik (Red Triangle), operated until the mid-1990s.
The challenge was to focus on the problem of conversion of former industrial areas and saving its unique architecture.
The corporate design intergrates elements of Russian Constructivism and industrial art from the 1920s and reinterprets them in the light of contemporary design trends.
The challenge was to focus on the problem of conversion of former industrial areas and saving its unique architecture.
The corporate design intergrates elements of Russian Constructivism and industrial art from the 1920s and reinterprets them in the light of contemporary design trends.
