This 30-second television ad is a shadow puppet vignette designed to tie the whimsical feel of the funee bone brand with the world of puppetry and theater. It tells the story of a child’s imagination coming to life as she plays with her marionette. And it ends with her sitting down for a show in the funee bone puppet theater, where imagination comes alive.
Funee Bone 30 Second Television Ad
By using elements like the rainbow from the Wizard of Oz and the rabbit hole found in Alice in Wonderland the ad draws from classic whimsical stories filled with imagination. Its lack of voice over for the majority of the ad is designed to stand out in a world of television filled with almost constant talking.
Funee Bone Dynamic Mood Board
Built on the idea of whimsy, the above dynamic mood board was created to share the feelings of the funee bone brand is meant to evoke. The combination of motion and music work together to ensure any designer that moves forward with the brand understands the brand.
