XAOS Wear
2010 Spring-Summer Poster Campaign
2010 Spring-Summer Poster Campaign
XAOS is an active apparel company founded in 2009. They specialize in comfort active wear for the masses.
The idea behind “How Gods Are Created” was to showcase everyday people pushing their passions to the limit.
The photoshoot spanned over 2 days encompassing 8 models engaging in various sporting activities.
The final ad campaign included a series of 8 posters.
The idea behind “How Gods Are Created” was to showcase everyday people pushing their passions to the limit.
The photoshoot spanned over 2 days encompassing 8 models engaging in various sporting activities.
The final ad campaign included a series of 8 posters.
