Birch & Willow
Transforming a brand through photography
Transforming a brand through photography
Birch & Willow is a lighting company that uses natural and reclaimed materials in their products. They wanted a look that was distinctive and reflective of the heritage of their materials.
As design lead for the brand, I designed their product shots in a way that bespoke the "nature's light" that is at the heart of the brand promise. For that I scouted outdoor locations in New England (brand headquarters) and designed each shot to be as peaceful and reflective as the lighting itself. The images were used for direct mail, web and trade.
Photographer: Martin Berinstein
As design lead for the brand, I designed their product shots in a way that bespoke the "nature's light" that is at the heart of the brand promise. For that I scouted outdoor locations in New England (brand headquarters) and designed each shot to be as peaceful and reflective as the lighting itself. The images were used for direct mail, web and trade.
Photographer: Martin Berinstein
