Hotjar approached Beast Collective to come up with a promo video that introduces what they do to a new audience. We worked on bringing out Hotjar's personality and original tone of voice starting with a geeky but at the same time charming music track. The visuals followed this up-beat track while keeping the simple, clean and minimalistic style of the Hotjar brand.
The story is based on guesstimations that web designers and developers make when building websites. Hotjar offers brands proof about their users's behaviours which means there's no need for guessing anymore.
