Relax and Grow and All Sorts of Performing Arts decided to launch a joint formation dance team. It was clear that this team would need its own branding and identity as the two original companies branding is not compatible. It paved the way for a logo that was aimed directly at the performers needed for the team.
It was decided to hold open auditions for the remaining places after having offered positions to suitable students from both schools. The branding had to reflect the joined nature of the team as well as the ethos and dance styles included.
Formation team marketing targeting the teenage audience to draw in the boys!
