From initial concept of what topic to cover to the creation of final pieces, including pattern development and background research were all completed within a four week time frame whilst working on other smaller projects.
The idea of this project was to take about the word "feminism" from the media, myself and others I had given research papers too felt had misshapen from it's original meaning. Feminism is the seeking of equal rights for women to the same level as men, not as the media often represents it, the hating and removing of men from society.
The idea of this project was to take about the word "feminism" from the media, myself and others I had given research papers too felt had misshapen from it's original meaning. Feminism is the seeking of equal rights for women to the same level as men, not as the media often represents it, the hating and removing of men from society.
The work created here is deliberately subtle in it's dealing with a difficult and often confusing subject. It is intended to allow young people (16-24 year olds) to slowly become more comfortable with the subject and be more willing to openly discuss it. The campaign would run in a similar way to and advertising campaign, with posters etc handed out. In addition to these, various products relating to the statistics sewn into the items would be available in places such as Urban Outfitters.
The key element here is that each pattern relates to a specific statistic and is in fact at it's core, data representation, but in a much more friendly and approachable way.
The key element here is that each pattern relates to a specific statistic and is in fact at it's core, data representation, but in a much more friendly and approachable way.
