3rd Strand is a full service boutique video production house based in NYC, specializing in exceptional storytelling and advertising solutions for the jewelry industry.
The challenge was to create an emotional brand to attend the company´s expertise, and in the meantime suggest innovation, modernity and quality.
The solution was to use the #3 as the hero and offer a huge variation of bright colors. You just need to pick up your favorite.
The shapes and gradients forming the number 3, give movement, depth and suggests a continuously evolution. The name is organised in 3 columns and 3 rows to reinforce the number 3 and give it a modern approach.
The challenge was to create an emotional brand to attend the company´s expertise, and in the meantime suggest innovation, modernity and quality.
The solution was to use the #3 as the hero and offer a huge variation of bright colors. You just need to pick up your favorite.
The shapes and gradients forming the number 3, give movement, depth and suggests a continuously evolution. The name is organised in 3 columns and 3 rows to reinforce the number 3 and give it a modern approach.
There´s a lot of 3s in this text too!!!
