In the fall strong winds, called "witches," blow through Wisconsin making surfing possible on Lake Michigan. The project includes identity design, stationery, festival program, and poster series. The logo is typographic in nature and features a custom drawn wave-like number 3. The mark has a distressed texture, applied on an angle and often bleeding and cropped. The poster campaign mixes the visual language of midwestern letterpress woodtype with surf copy and visuals.
Details of the business cards
The program is wire-o bound and features light-weight maple wood front and back covers.
The program includes information for both the festival competitor and spectator.
Poster: November witch // Wicked winds.
Poster: Malibu of the midwest // Big waves. Big corn.
Poster: Swell swells // Fresh freshwater.
