D‘art Design designed the brandarchitecture of the Public Area of Panasonic at the 50th IFA in September 2010.The brand space underlined Panasonic‘s 3D specialization on more than 4,500sqm. Panasonic presented the whole world of third dimension. The brightpulsating Panasonic brand space conceived by the D’art Design was alsopresented at the Photokina 2010 in Cologne. Bright streams floated over theproduct presentation and discreetly shaped the hall’s outline. Compactlystaggered one behind the other they highlighted the spatial depth and thereforethe Panasonic theme “3D your world”. The stream’s light colours that changedfrom white to deep blue were controllable, supported the dynamics of thearchitectonic streamlines and constantly suffused the fair stand in newatmospheres. Towards the centre of the hall the parallel staggered lightstreams divided thus forming a spacious plaza that put the spotlight onto thehuge mass display. Here, the fair visitors could immerge in the thirddimension.
In 2011 D’art Design created thefurther development with three innovative theme areas – the 3D Zone, the AVNetworking Zone and the Green Technology & Energy Solution Zone. D'art Designhas been designing the IFA brand space for Panasonic since 2008.