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3M Post-it Notes Campaign

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  • 3M Post-it Notes Campaign
    Stick to the plan.
  • Life is filled with distractions that seem to do everythingto ensure you forget what you’re supposed to do. Thankfully, there’s 3M’sPost-it Notes. We communicated this insight by transforming commonly forgotten objects into the things that distract us. Positioning Post-it Notes as the handy solution that helps you remember.

    Cannes Lions 2012: Finalist-Press & Outdoor Lions
    AdFest 2013: Finalist-Outdoor Lotus
    Singapore Creative Circle Awards 2012: Bronze-Print
  • Transformation: Milk to Soccer Ball
  • Transformation: Bills to Guinness
  • Transformation: Vitamins to PSP