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3D header board art for point-of-purchase

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  • 3D header board art for point-of-purchase
    For a Whole Body end cap promotion, Whole Foods Market Broadway, Boulder, Colorado.
  • Client: In-house, Whole Foods Market.

    Initiated this brief of a 3D header board, for something more memorable since the end cap supporting this body care promotion was located in the Whole Body section, directly in front of the customer checkouts.

    After sketching the idea and getting approval, I raided the local art store and purchased the necessary foam board panels and blades for the craft knife. Collaborated with a marketing specialist for content.
    Art directed the design of this "Spring themed", header foam board. Worked quickly, putting down a rough pencil sketch on paper as a guide, then rendered and colored the full size art using watercolor markers. Used dexterous cutting skills with the craft knife, for the delicate cutting out of the components.  

    Provided a "hands on" delivery and placement service on end cap using my favorite binding agent, industrial strength velcro pads!