Seba Rola's profile

A City Water Tunnel No.3 Project / West 60t St / NYCDDC

W.60th Street Project
A City Water Tunnel No.3 Project
The City of New York Department of Design and Construction (DDC) is managing a project to reconstruct existing water mains, add new water main and utility infrastructure in the Lincoln Center Area. A significant element of the project is the installation of new water trunk mains that will connect to the shaft distribution chamber of City Water Tunnel No. 3.
 West 66th Street (Spring 2012)
Connecting to City Water Tunnel No.3
New York City’s water distribution infrastructure is aging and in need of repair and upgrades. To accomplish this, the City of New York began construction of the 3rd water tunnel in 1970. The next and final stage of this process is to connect the subsurface water distribution system to the 3rd water tunnel.

This project is one of eleven (11) such planned projects in Manhattan that will connect new shaft distribution chambers to City Tunnel No. 3. Upon completion of these chambers and the tunnel, the City will be able to activate sections of the new tunnel and begin rehabilitating City Tunnel Nos. 1 & 2.

This bus shelter poster on West 66th  Street (NYC) is part of a campaign by NYCDDC to keep the community of Lincoln Center  Area in Manhattan informed of the reconstruction project on West 60th Street
West 66th Street (Spring 2012)
Branding of the City Water Tunnel No.3 Project
The goal of this campaign is to make clean and organized designs. The series of posters and collateral materials such as booklets, brochures, and construction panels about the City Water Tunnel No.3 employ uncomplicated abstraction, blue hues, subtle gradients to convey water, tunnels and tranquility. This approach evokes the Swiss style craft that is devoted to minimal elements of style such as typography and content layout rather than on textures and illustrations. My inspiration came from the Classic Swiss style works that reveal attention, uniform design elements and strong geometric shapes. Once again, all in an effort to evoke a calm feeling about construction and a draw to the image that may then trigger the viewer to want to know what the image is trying to broadcast and read the text description. This series of designs are a direct symbiosis to such Swiss designers as Emil Ruder, Armin Hoffman, Josef Müller-Brockmann, and Jan Tschichold.
These are pages from one of four booklets made for an infrastructure project in Manhattan, NYC; The City Water Tunnel No.3 Project.
What is the New York City Department Design and Construction?
A City Water Tunnel No.3 Project / West 60t St / NYCDDC
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A City Water Tunnel No.3 Project / West 60t St / NYCDDC

The goal of this campaign is to make clean and organized designs. The series of posters and collateral materials such as booklets, brochures, and Read More

Published: