® TINY MOMENTS OF HEROISM
Halls is the biggest brazilian brand of mint drops owned by Cadbury-Kraft. Halls´ brand belief
is all about the "confidence boost" that it gives you, since they are really strong mints. To launch
the extra small variant of the product, not just the product was resized but the "confidence boost", as well.
This campaign praises the heroes of everyday life small challenges. The guys who just need that small
push to make a big tiny act of heroism. From the guy who holds the elevator door for you to jump in,
to the guy who saves his girlfriend´s polished nails by washing the dishes himself. They are our little heroes.
agency: JWT São Paulo
client: Kraft - Halls XS
role: Concepting, Art Direction, Design
client: Kraft - Halls XS
role: Concepting, Art Direction, Design
