® ADIDAS miCoach + DFB JERSEY
This is the teaser film to launch the adidas DFB* Jersey + miCoach challenge:
Run faster. Play faster. Get the jersey faster.
A challenge where the players that train really hard using the miCoach system,
will qualify to take part in the German national training camp before the Euro 2012.
It´s not just about wearing the jersey. It is about earning it.
This is the teaser film to launch the adidas DFB* Jersey + miCoach challenge:
Run faster. Play faster. Get the jersey faster.
A challenge where the players that train really hard using the miCoach system,
will qualify to take part in the German national training camp before the Euro 2012.
It´s not just about wearing the jersey. It is about earning it.
This is how the challenge is being rolled out.
Here are some key frames from the digital hub where the challenge takes place,
schnellerinstrikot.com, and also a tour around the site.
*German Football Association
agency: TBWA Berlin
client: adidas
role: Concepting, Creative Direction, Art Direction, Design, Interactive Design
awards
[2012] ADC Germany / Silver / Dialogmarketing - Dialog Digital
[2012] One Show Interactive / Finalist / Online Film & Video
[2012] D&AD / In-book / Film Advertising Crafts
[2012] FWA / Site of the day / March, 17th
[2012] NY Festival / Shortlists / interactive
[2012] Die Klappe / Silver, Bronze & Shortlist / TV-Broadcasting
agency: TBWA Berlin
client: adidas
role: Concepting, Creative Direction, Art Direction, Design, Interactive Design
awards
[2012] ADC Germany / Silver / Dialogmarketing - Dialog Digital
[2012] One Show Interactive / Finalist / Online Film & Video
[2012] D&AD / In-book / Film Advertising Crafts
[2012] FWA / Site of the day / March, 17th
[2012] NY Festival / Shortlists / interactive
[2012] Die Klappe / Silver, Bronze & Shortlist / TV-Broadcasting
