Libre Coffeehouse
identity and packaging design
identity and packaging design
The Libre Coffeehouse brand and products were created as a whimsical marketing tool to educate consumers about historical revolutionary figures and struggles. All items sold are individually packaged, taking on the identity of one of the four featured activists: Malcolm X, Sitting Bull, Che Guevara, and Emiliano Zapata. Each functional design posits the narrative of the individual struggle of the featured leader and their cause. The coffeehouse is an important center of intellectual life, exchange, and community organizing. The Libre Coffeehouse exists as the perfect blend of activism and coffee.
