Everyone has a dirty mind, but exactly how dirty is yours? With AXE Gutter Check's suggestive inkblot illustrations, we test just how deep your mind is in depravity and how you compare to your Facebook friends.
CREDITS
Creative Director: John Antoniello
Art Director & Concept: Ben Thoma
Copywriter & Concept: Marilyn Manno
Design: Hannah Yu
Copywriter: Suyin Sleeman
Illustrations & Animation: AM I Collective
Facebook App Development: Emerge
ILLUSTRATIONS
ILLUSTRATION EVOLUTION
Here is one example of the evolution that took place over 12 rounds of iterations for each of these illustrations.
SCREEN CAPTURES
PROMOTIONAL SHIRTS
POSTERS
THE FULL "GUTTER"
