Cup of the Day
Integrated Campaign
Integrated Campaign
Client: Keurig
Idea: Coffee drinkers not only drink coffee for its taste, but because it helps them to start their day. Coffee means motivation.
Objective: Create a strong relation between Keurig and coffee drinker by finding what coffee means for them.
Media: print ads, microsite, social media and digital wall
Collaboration: Brooks Hess
Process: Handmade typography
Work published: http://adsoftheworld.com/taxonomy/brand/keurig
Idea: Coffee drinkers not only drink coffee for its taste, but because it helps them to start their day. Coffee means motivation.
Objective: Create a strong relation between Keurig and coffee drinker by finding what coffee means for them.
Media: print ads, microsite, social media and digital wall
Collaboration: Brooks Hess
Process: Handmade typography
Work published: http://adsoftheworld.com/taxonomy/brand/keurig
Print Ads
Each poster is directed to a different area in our life: career, love and friends.
Each poster is directed to a different area in our life: career, love and friends.
Microsite
Introduces the campaign and invites to share what coffee brews for each person. All the post will be gather through a digital wall.
Introduces the campaign and invites to share what coffee brews for each person. All the post will be gather through a digital wall.
Social Media Outlets
Guerilla - Subway station wall at the main cities across the USA
The Mural page from the microsite will be expanded to a digital wall where user can interact with it and see other's posts. (live streaming)
The Mural page from the microsite will be expanded to a digital wall where user can interact with it and see other's posts. (live streaming)
