Typography for the HIFI Magazine in Norway

HI-FI klubben is the biggest chain in scandinavian with high quality sound- and image products like stereos, TV, loud speakers etc. Rå Lyd is their magazine that targets the costumers with not only products but more of a experience of good music like concerts and such.

Rå Lyd is their magazine that targets the costumers with not only products but more of a experience of good music like concerts and such. This publications theme was the wonderful musician Jarle Bernhoft and Oh Yeah Studio were hired by Gazette (which do the design and layout) to illustrate inside the magazine.

We chose the image we thought represented Jarle, a strange and energetic one-man orchestra, which he is. We supported the image and the idea further with abstract elements as well, flying and dancing around him to communicate a vivid and strange universe that is in his head. We wanted to visualize a atmosphere of energy and expression!