Star-Spangled Sing-Off
Oh Say, Can You Sing?
Oh Say, Can You Sing?
Macy's 4th of July Fireworks is one of the biggest events of the year. In order to build excitement and engagement, my team and I were responsible for creating a three-part Facebook campaign. The clip below features the tab and several status updates from phase two of the campaign, Star-Spangled Sing-Off. Fans were asked to submit videos of themselves singing the National Anthem. The top-voted video, as chosen by the Facebook community, wins a trip to New York City to hear their rendition played at the 2012 Fireworks show.
