We wereasked by the Young President's Organization of Kansas City to create a platformfor their 2011-2012 speaker event series. We needed to create a theme and threadthat would tie a Nascar driver to the gentleman who helped track down SaddamHussein. Or a special agent working for the FBI to a fitness expert. Withinthis 16 event series came a perspective we expanded across multiple touchpoints: What's the Story? We used thisplatform to create a video, an app, mailers, posters, and more. Huge kudos to Tom D, Paul H, Lance F, and Sara L.