PANTS Rebrand
PANTS(Penn Atlantic Nursery Trade Show), the Summer's largest horticulturaltrade show held on the East Coast, was looking for a way to increasetheir attendees and exhibitors. PANTS attendance had been on a steadydecline over the past few years and needed help to turn the showaround. PANTS decided to move the physical location of the show andlooked to holberg design to help renew the main message and feel of theshow.
holberg design wanted tocreate a core brand icon that could be inserted into the show’ssignage… so a colorful “helping hand” was designed for the logo mark.The PANTS trade show is not known to be a strong selling show, so thenew messaging stressed the positives of the show - the importance ofmaking new connections, staying in front of current clients and seeingthe latest products by attending the largest show on the East Coast.
holberd then helped to strategically market the new brand to current and potential attendees and exhibitors.
The result
Attendance was up over 15% (in a year of recession) and exhibitor space was completely sold out.
PANTS(Penn Atlantic Nursery Trade Show), the Summer's largest horticulturaltrade show held on the East Coast, was looking for a way to increasetheir attendees and exhibitors. PANTS attendance had been on a steadydecline over the past few years and needed help to turn the showaround. PANTS decided to move the physical location of the show andlooked to holberg design to help renew the main message and feel of theshow.
holberg design wanted tocreate a core brand icon that could be inserted into the show’ssignage… so a colorful “helping hand” was designed for the logo mark.The PANTS trade show is not known to be a strong selling show, so thenew messaging stressed the positives of the show - the importance ofmaking new connections, staying in front of current clients and seeingthe latest products by attending the largest show on the East Coast.
holberd then helped to strategically market the new brand to current and potential attendees and exhibitors.
The result
Attendance was up over 15% (in a year of recession) and exhibitor space was completely sold out.
PANTS 2010
