Awan Newspaper
Brand Identity and Editorial Design
In 2006, Kuwait introduced new legislation that liberalises the media industry and limits the government’s monopoly on newspapers. Imposed since the mid-1970s, the ban on issuing licenses for new newspapers
had led to a stagnation in the field of media development. The new press law revamped the licensing system so that new publications can be established.
In a short period the publishing market was saturated with new daily and weekly newspapers from all different spectrums of the Kuwaiti social and political society. Hiwar established Awan daily Arabic newspaper to be the leader in objective news reporting and in-depth opinion.
The newspaper needed to be more than just another Arabic newspaper brand and editorial informative piece of communication that is multifaceted. It had to convey a new way of thinking, in terms of Arabic newspaper design and content, and to differentiate itself in a race with established and freshly launched newspapers in Kuwait, where some have already extended their brand into broadcast, providing more than just information.
Pushing the limits of Arabic newspaper design and layout by working a custom and modern typeface for the headlines and establishing a masthead. Adaptation of a vertical grid allowed the newspaper to stand out on newspaper stands and distribute information in an orderly fashion, rather than the traditional puzzle-like layout that exists in the industry, bringing a fresh look and content to the Arab press and becoming a benchmark
In a short period the publishing market was saturated with new daily and weekly newspapers from all different spectrums of the Kuwaiti social and political society. Hiwar established Awan daily Arabic newspaper to be the leader in objective news reporting and in-depth opinion.
The newspaper needed to be more than just another Arabic newspaper brand and editorial informative piece of communication that is multifaceted. It had to convey a new way of thinking, in terms of Arabic newspaper design and content, and to differentiate itself in a race with established and freshly launched newspapers in Kuwait, where some have already extended their brand into broadcast, providing more than just information.
Pushing the limits of Arabic newspaper design and layout by working a custom and modern typeface for the headlines and establishing a masthead. Adaptation of a vertical grid allowed the newspaper to stand out on newspaper stands and distribute information in an orderly fashion, rather than the traditional puzzle-like layout that exists in the industry, bringing a fresh look and content to the Arab press and becoming a benchmark
in its own right.
