TAM Airlines
Brand redesign for TAM airlines. The project was made at Y&R Brasil, with the Banding project carried out by Thymus Branding. My role was to develop all the new visual based in the new company values. The visual where applied in all sub companies. After many presentantions, they choose my logo and visuals for the brand and the plane. After that, me and the design team developed all final materials such as all the planes models, all collateral materials such as boarding passes, bus and and visual communications.
Award Winning brand of the first edition of the Qualimarca Award, which values the creation and consolidation of corporate brands, products or services. Outstanding Marketing Award 2008, in the Services category, organized by the Brazilian Association of Marketing & Business (ABMN). Winner at the 2008 Aberje Award in the São Paulo and Brazil region, in the Brand Communication category with the “TAM - Repositioning” case.
