OPTIONS @ CALU Rebranding
The promotional pieces were created in an effort to grab students attention and familiarize them with this on campus organization.
Individual Flyer; Front and Back View
/ Business Card; Front and Back View
Guerrilla Marketing Posters; Front View
These posters would be displayed all over campus. The strong contrast between the white and black, along with the simple text, would grab students attention in a powerful way. The white text would display results that can occur, if students were to be involved in dangerous situations related to drugs, alcohol, and love/relationships. At the bottom of each poster would be a stack of white post-it notes with the words "OPT OUT" displayed on the front. The post-it notes show the students they have a choice to opt out of dangerous situations. The back of the post-it note would provide more sources of information about the organization, and more ways to "OPT OUT".
