Guarana in the funniest soda in Peru, but also have a important heritage from 80's. So we decide rembemberd this with a excellent decision: bring back the old tin can and its special way to communicate. When this tincan was available Guarana had a very special language to comunicate its brand character. Now Guarana have a special face "the Thumb" but the thumb has never spoke nobody knowing its voice. Can you imagine what is gonna say if he speak?

Client: Guarana
Creative Director: Alex Arteaga

Planning: Alex Arteaga / Martin Guillen

Copy Writter : Patricia Quevedo / Alex Arteaga
Art Director: Andres Borja
Film Director: Jhonatan López / SieteSamurai

Aproved by: Marite Cardenas / Backus