Denise Reiffenstein
DYNAMIC DESIGN AND MARKETING SOLUTIONS
DYNAMIC DESIGN AND MARKETING SOLUTIONS
Bio Detection and Registration, at Your Fingertips
The client, Raptor-Id, offers state-of-the art biometric enrollment and screening units, built on a modular android platform. Their goal was to highlight the cost-effectiveness of the products, and the unique, advanced retina scanning technology. The target audience is defense agencies, law enforcement agencies, border control, and special operations. In order to appeal to the market, I designed the site using sleek blacks and grays, which enhanced the camo greens of the Raptor-ID logo and branding. I chose to feature the product on the home page, so that agencies could see that Raptor-ID is a real, tangible device, ready to order, with current technology. On the secondary pages, I wanted to highlight the features of the devices, so we implemented an interactive graphic with rollovers of the features and product specifications. The result is that the website was well received by the investors, and was a springboard for their overall marketing campaign. The design carried through to their print brochures, and trade show booth displays. The client sites this website as contributing to the success of Q3 demand for the product.
The client, Raptor-Id, offers state-of-the art biometric enrollment and screening units, built on a modular android platform. Their goal was to highlight the cost-effectiveness of the products, and the unique, advanced retina scanning technology. The target audience is defense agencies, law enforcement agencies, border control, and special operations. In order to appeal to the market, I designed the site using sleek blacks and grays, which enhanced the camo greens of the Raptor-ID logo and branding. I chose to feature the product on the home page, so that agencies could see that Raptor-ID is a real, tangible device, ready to order, with current technology. On the secondary pages, I wanted to highlight the features of the devices, so we implemented an interactive graphic with rollovers of the features and product specifications. The result is that the website was well received by the investors, and was a springboard for their overall marketing campaign. The design carried through to their print brochures, and trade show booth displays. The client sites this website as contributing to the success of Q3 demand for the product.
