Bacardi Legacy 'SanFran2016'

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Bacardi-Martini | Bacardi Legacy Global Cocktail Competition 2016 | Highlight FIlm

THE CHALLENGE | THE SOLUTION

Create a film to showcase the highlights of the ‘Bacardi Legacy Global Competition San Francisco 2016′, in a cinematic engaging manner.
With an overall purpose to increase awareness of the advocacy programme across the globe and win over the hearts and minds of bartenders. The film will be used widely across trade publications, and used for a digital campaign on various Bacardi social media platforms.

We built a story that addressed various themes common to the competition and that defined a Legacy cocktail. The film played particular attention to the emotion and togetherness around the event. From those themes we created a series of short impactful supporting clips (15secs), that were predominantly used for Instagram, to drive traffic to the main film.

Stills | Screenshots

Stills | Behind the Scenes

'Bacardi Legacy Global Cocktail Competition 2016' highlights film // (Director's Cut)
Director: Pabz Alexander
Agency:Lab5
Client: Bacardi-Martini
Created: April 2016
Director: Pabz Alexander
DOP: Jordan Green
Editing/Production content: Christopher West
Producer: Michael Ahmadzadeh
Production Assistant: Bob Winton
Music Composition/Audio Production: Jesse Roth
Special thanks to the BGB team, and of course the Lab5 team, Michelle Ruddenklau and Frances Young.
electriclimeproductions.com