Kelly Hendrickson's profile

Conference Branding & Materials

Kelly Hendrickson
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Common Ground Conference: A Cross-Cultural Communication Conference
BRANDING - OOH - SIGNAGE
 
Birds of a feather flock together and that is the problem. By bringing many different birds together flying towards one goal, this conference branding encourages unity and teamwork. Held in Boston, this conference is an open discussion about our differences. Yet it is having these differences that make us the same.  Birds are the perfect symbol for the freedom and unique beauty that is the human spirit

Branding includes :
- Mailer, Fold Out Poster
- Name Tag
- Interior Signage
- Decorative Interior Elements
- Exterior Signage
 
conference bird birds poster mailer fold out Name Tag Lanyard boston Harvard communication text fold out mailer fold out poster Signage wayfinding banner decal sign information direction
Printed Materials
conference bird birds poster mailer fold out Name Tag Lanyard boston Harvard communication text fold out mailer fold out poster Signage wayfinding banner decal sign information direction
Mailer : Poster
Includes Conference Name, Tagline, Conference Dates, Speakers
conference bird birds poster mailer fold out Name Tag Lanyard boston Harvard communication text fold out mailer fold out poster Signage wayfinding banner decal sign information direction
Mailer : Conference Information 
Conference Brief and Overview, 3 Day Agenda, Registration Information, Directions, Hotel, Alternative Transportation
conference bird birds poster mailer fold out Name Tag Lanyard boston Harvard communication text fold out mailer fold out poster Signage wayfinding banner decal sign information direction
Name Tag : Held within a Lanyard
Folded out, the Name Tag contains a Campus Map, Help Line information, as well as a 3 Day Agenda.
conference bird birds poster mailer fold out Name Tag Lanyard boston Harvard communication text fold out mailer fold out poster Signage wayfinding banner decal sign information direction
Interior Signage : Follow the Birds
Similar to the idea of following footsteps on the ground to be directed to a location, at Common Ground, you follow the birds.
conference bird birds poster mailer fold out Name Tag Lanyard boston Harvard communication text fold out mailer fold out poster Signage wayfinding banner decal sign information direction
Interior Decorative Element : Bird Decals on Elevators
To encourage the notion of birds flying towards a common goal, these birds physically rise with the elevator.
conference bird birds poster mailer fold out Name Tag Lanyard boston Harvard communication text fold out mailer fold out poster Signage wayfinding banner decal sign information direction
Exterior Banner for Lampost
To draw people to attend the conference and have them begin to become familiar with the bird language.
Conference Branding & Materials
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