IWC Watches & Wonders and IWC Boutiques Photography Hong Kong
Client: IWC Schaffhausen (http://www.iwc.com/en/)
Photographer: Victor Fraile
Photo Agency: illume visuals (www.illumevisuals.com)
CHALLENGE
Swiss company IWC is one of the world’s leading luxury watch brands, and with that demand only the best in whatever they do. In line with this high-end philosophy, illumevisuals needed to trans- late this into eye-catching and engaging images when showcasing IWC’s boutiques and product display booths – which are works of art them- selves - despite working on-site in fully-functioning and active exhibition halls and shopping malls.
SOLUTION
Drawing on our considerable experience as well as deep understanding of the needs and expectations of the client, we ensured we captured every angle of the boutiques and product display booths on-site before spending considerable time in post- production to clean and edit
the images.
RESULT
We were able to collect and produce a number high- quality and engaging images
which brought to life the boutiques and product display booths, with a significant focus on the high-end values demanded and expected by the client. These images were delivered using our online gallery and used online and in printed publications by IWC and also distributed to the media via the same platform.
