“Inspired not by writing but by engraving; not script but sculpture.” -Stanley Morrison
A poster showcasing the Bembo Book MT Pro typeface
The story of Bembo began in Venice, an important typographic center in 15th and 16th century Europe. The Bembo design
is an old-style humanist serif typeface originally cut by goldsmith turned punchcutter, Francesco Griffo, in 1495 and revived by Stanley Morison in 1929. The Bembo typeface became eminently popular in Italy and soon found its way to France. The “Aldine” roman, as it came to be known, served as the foundation of new typeface designs for hundreds of years. Since the late 15th century, Bembo has been among the most universally admired – and imitated – type designs ever created.
is an old-style humanist serif typeface originally cut by goldsmith turned punchcutter, Francesco Griffo, in 1495 and revived by Stanley Morison in 1929. The Bembo typeface became eminently popular in Italy and soon found its way to France. The “Aldine” roman, as it came to be known, served as the foundation of new typeface designs for hundreds of years. Since the late 15th century, Bembo has been among the most universally admired – and imitated – type designs ever created.
Bembo Book MT Pro Typeface: Regular, Italic, Bold, Bold Italic
CMYK Style Guide:
Gold Color - C: 40.19; M: 49.39; Y: 100; K: 19.5
Aqua Color - C: 92.58; M: 51.66; Y: 53.47; K: 31.2
Purple Color - C: 50.26; M: 100; Y: 42.43; K: 37.06
Bembo Book was designed to better suit setting text in the 10 to 18 point range. This new face has been carefully drawn
to specifically capture the grace of the original sizes. Outlines were taken directly from the metal type drawings and digitized,
then meticulously edited to preserve the design features of the original design. This gave good legibility in small sizes, due to
the design’s comparatively large x-height. Bembo Book is slightly narrower making it more economical in use and gives excellent color to continuous pages of text. Ascending lowercase letters are noticeably taller than capitals, giving an elegant look to the design.
to specifically capture the grace of the original sizes. Outlines were taken directly from the metal type drawings and digitized,
then meticulously edited to preserve the design features of the original design. This gave good legibility in small sizes, due to
the design’s comparatively large x-height. Bembo Book is slightly narrower making it more economical in use and gives excellent color to continuous pages of text. Ascending lowercase letters are noticeably taller than capitals, giving an elegant look to the design.
