City Harvest
Campaign
Campaign
City Harvest is a charity in New York that helps feed the less fortunate. Not only does City Harvest supply those in need with free food, but they also educate them about healthy foods and offer produce at a highly discounted price. The campaign is to make people aware of those in need and to let those in need know there is help. The phrase "when life gives you lemons" implies that lemons are a negative attribute. But what happens when you can't even afford to get lemons? (metaphorically) My campaign is based off this concept.
This campaign was chosen by representatives in the advertising department at Temple University to be entered into The One Show, a creative competition in New York.
