The maker of RETIN-A MICRO needed to draw attention at the the biggest dermatology congress of the year—the Annual Academy of Dermatology conference. The ask was make their advanced microsphere technology memorable. 

We imagined a futuristic factory to demonstrate the making the microsphere—drawing on data shown in a hyperreality. 

This larger than life idea needed a giant canvas. At the AAD the microsphere video was displayed  on a massive 48-screen video wall. 

The mesmerizing video brought in crowds of dermatologists to learn about the power of RETIN-A MICRO.