Eldhuset - Visual identity
This old farm wanted a visual identity program, to be used on their variety of products, such as potatoes a small farm shop, a farm restaurant and home made beer. I based the logotype in part on the old tradition of cow branding (buemerke), the hexagonal shape element on the barn house (Eldhuset), and the wood texture on the authentic farm tradition.
Below: Logotype element (buemerket).
Main logotype.
Logotype innside the hexagonal graphical element. Also shown is the fifth element wood texture. The hexagonal element represents the house (Eldhuset), and the wood texture represents the authenticity of the historical farm.
Hexagonal element and placeholder graphic tailored to to fit the product. Such as their
The production of home made beer is an important part of the farms business.
"Buemerket" on the beer tops.
Tote bags for products sold at their small farm shop.
Potato bag packaging. Sticker with hexagonal element wraps over and closes bag.
Landing web page
