Lisa Mortensen's profile

Copenhagen Airline Case

Digital Concept Deleopment

Client Goal
1) To collect personal data about the traveller days before their
arrivel to the airport, without connection to the airlines. 
2) To increase the sales in the stores at the airport.

Concept
CPH Airport have already developed an app to simplify
the trip for the user. So using their exsisting app, we added speciale
offers and guidens based on the users profil and earlier behaviour
at the airport. But getting personal data from the user, without going
though the airlines, who holds the information, we came up with a solution.

When a user is ordering a ticket, it automaticlly appears on your google calender.
I the user has already gotten the CPH app, we can connect these two devices
to get information about the user's trip and arrivel at the airport.
By knowing more about our user, we can personalize offers to
the traveller while travelling though CPH airport. 

Role
Project manager, concept developer and designer.  
Copenhagen Airline Case
Published:

Copenhagen Airline Case

Digital concept development case for CPH airlines. Role: Concept, pitch design and researche

Published: