Prithu Gupta's profile

Tetra Pak- Protects Whats Good

To amplify Tetra Pak's proposition "Protects What's Good", the search began for people who were protecting something good i in their real lives too. A purely content led campaign, the simple idea behind this was to 
A simple diary can be a person’s most treasured asset. Ritika’s diary is just as precious. Ever since the time Ritika had her first crush on Rishank, she told her secrets to this diary.

As her relationship progressed, her overwhelming love kept sweeping the pages of this diary. Since then she has protected her diary with her life. It is still as fresh and fragrant as her love story! 

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Manta Sidhu, New Delhi 

Remember the last time you heard a bird chirping at your window in the morning? Manta has plenty of them at her home. It is the place where these birds find shelter.

A singer and musician by passion, Manta treats the injured birds at her home. Once cured, the birds are set free to touch the skies again!

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Rakesh Bhalla, New Delhi 

Mr. Rakesh Bhalla is out on a solo mission to protect the history from the garbage of the streets.

If you happen to go for a morning walk, you might just see him with his cleaning net and stick. He may have retired from services but he is passionate to achieve new targets on his mission.
Saumya Kulshreshtha, New Delhi

Amazed with the power of poetry to summarise life's every shade in few words, Saumya gave herself into protecting and growing it.

Following her passion for poetry she founded ‘Poets Collective’, a platform that has become a hub for poets and poetry enthusiasts. Every event organised here is an exchange of thoughts and philosophies that serve to keep poetry alive. 

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Tetra Pak- Protects Whats Good
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Tetra Pak- Protects Whats Good

Searched for stories, met and interviewed people, wrote the stories.

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