The Avengers
Teaser ad campaign for the fictitious DVD release of the famous British TV show
‘The Avengers’.
Teaser ad campaign for the fictitious DVD release of the famous British TV show
‘The Avengers’.
‘The Avengers’ translates in French as ‘Chapeau Melon et Bottes de Cuir’ - literaly ‘Bowler Hat and Leather Boots’. Very popular in France when first aired on television, it is still part of French popular culture - I am quite a fan myself and decided to work on this TV show for the assignement.
I chose to stay as minimalist as possible in depicting the ‘So British’ spirit of the show on the posters, while raising the interest of the viewers on this teaser campaign. I decided to combine British traditions and symbols of the show: the characters John Steed and Emma Peel often drink tea together and always react with composure and phlegm during episodes. Therefore, each poster contains symbols of the show humoristically combined: a teapot topped with a bowler hat, a black boot opening with the string of a tea bag in place of a zipper, and a tea cup with the handle of an umbrella as a spoon. I completed the effect with Laura Ashley pattern to underline the old fashionned British style of the show.
The adequate baseline was then obvious: ‘DVD time’ as a reminder of the almost compulsory tea time tradition.
