Topman is very influenced by the UK indie music scene. So for this brief, I decided to draw some parallels between the indie scene here with the techno scene in Germany.
There is meant to be a night and day quality to it. The clothes can be worn during the day and also for going out.
The general idea is that Topman is adaptable and caters to multiple moods and lifestyles.
At the bottom of the page, the mood video helps sum up the aesthetic that I envisioned for this concept store.
There is meant to be a night and day quality to it. The clothes can be worn during the day and also for going out.
The general idea is that Topman is adaptable and caters to multiple moods and lifestyles.
At the bottom of the page, the mood video helps sum up the aesthetic that I envisioned for this concept store.
Below are some additional mood posters, designed to set the tone for the project.
These are purely photographic, even the typeface was glued on to the glass with acetate.
