How to bring personality to an everyday product ?
Olive oil is a common product, but they is always a story behind the olive oil and I wanted to tell the story.
Ia is about Grandmother secret of longevity. I did a trip in the island of Crete and I saw how the old people seems youngest. And I would like to share one of there secrets.
I choose to highlight the Cretan grandmother, for the trust and the loyalty that they embody, their knowledge and history. So I made a packaging who keep values such as authenticity, history, and bringing a touch of modernity.
Found an adequate volume was not easy. The volume had to represent the authentic side of olive oil.
That is why I chose an unrefined bottle with more masculine lines and added contrast with a more feminine and softer graphics.
