Kia Motors Company Italy released in the network an initiative dedicated to promoting creativity of the fan. The microsite dedicated to the Kia Soul hosted an application through which users and visitors of Facebook were involved in the creation of an exclusive version of the car. The competition rewarded the fans of Italy Kia Motors Company that realized the more creative and voted custom car.
The storyboards show the main character getting through three different situations: the elevator, the bar, and home. All the people suddenly get a bout of creativity when they see him and start to paint all over his clothes.
The storyboards show the main character getting through three different situations: the elevator, the bar, and home. All the people suddenly get a bout of creativity when they see him and start to paint all over his clothes.
CREDITS
Creative agency: The MadBox Factory / Trick or Treat
Client: Kia Motors Italia
Creative agency: The MadBox Factory / Trick or Treat
Client: Kia Motors Italia
