Wheelchair floorball - PLAY-OFF 2015-2016 campaign

 

Unusually, I was asked directly by the players themselves for making the photography in order to help them advertising the top-class final event of national wheelchair floorball cup. 

 

The task was to create a three stage campaign, that would first hide players disability but later reveal the beauty of the sport. Our volunteered effort resulted in billboards, posters and other prints as well as in web animations etc., and so probably in the widest Czech campaing of this sport ever.

Layout design: Pavel Kubes / kupastudio.cz