Reaffirms the brand values and unique selling point through a brand movie
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Champion’s "brand movie" is the final chapter in a long strategic and creative effort to support the evolution of the brand, and the expansion of its communication platform. The film resumes the brand’s values and unique selling point, as articulated by thier tagline ‘release the full potential’.
It also establishes the new communication domain of "extreme journey" as well as the visual language that has been developed for all digital and print communications.
Dir. Cut
Stills
Process
To translate the direction into a visual language, we decided to illustrate these challenging situations where the reliability and performance of every drop of oil is crucial, and opted for the most extreme and spectacular roads of Europe. These roads visually convey and perfectly demonstrate that Champion is the best oil in every situation
The film crew headed to some of theses spectacular and extreme roads: the Stelvio Pass in Italy, the Trollstigen in Norway, and St. Gotthard Pass and Col de la Bonnette in France…
The impact of these images of extreme roads then had to be coupled with visuals showing the tension experienced by the pressure the engine suffered in these intense moments.
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Director - Art Director - Nicolas Jandrain
Production - Visualmeta4
Ex.Production - Ant
Color Grading - Joost Van Kerckhove
Post - Moxy
Music - Mumo Production LA
Mix & Sounddesign - SonicVille
Additional Sound Design - Soundscube
Additional CG shot - Blur
DOP (studio) - François Starr
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