BLOOM FRAGRANT WATER
The Brief
This was an external brief given to us by Elmwood design studio. I was asked to design a healthy soft drink for a gap in the market.
My Approach
As the drink was inspired by fashion I used a Bodoni typeface, which is famous for being the typeface used on the cover of Vogue magazine.
I also found that within couture fashion floral patterns and prints are predominantly used within their designs; which brought
me to the idea of creating a floral infused water drink. The drink would consist of filtered water and edible flowers, making it beautiful as well as healthy.
During my research and development I was also inspired by the seasons in fashion, and decided to portray this within my work by making my drink seasonal. I created a spring, summer, autumn and winter edition to the soft drink and for each edition the edible flowers infused within the water changed to correspond with the flowers which bloom at that particular time of year.
These are the four labels I created for the bottles.
I wanted to emphasis the change in season, whilst keeping the design simple and accessible.
I created some poster to help promote my soft drink.
For this I kept the emphasis on fashion by using models as spokes women for the product, and included a burst of flowers to portray the feel of the drink. I also created the slogan ‘Feel great, Look great’ to help explain the story behind the water.
