The Brief:
When faced with the challenges of the world today, it’s easy to feel frustrated, ineffective, and hopeless. ‘How can I possibly make a real difference?’ we hear as people descend into apathy and disengagement. Your mission is to change the World and to get this message out there.
Solution:
To pin point some of the world's causes following into a campaign showing the destruction of the world through posters displaying GAME OVER; for example; global warming; deforestation & extinction. The style was influenced from 70/80’s arcade games such as space invaders, asteroids and pacman.