We went into strategic partnership to form alliance, enhance our distribution capability and gain access to other brands marketing resources. This creates additional value for our customers, as well as enhance our brand of voice on top of our existing marketing channels.

But we dig deep into analyzing what our partnership has contributed to our business, below are just a small sum and restricted contribution that we have tracked and analyzed based on deals that we have made with our partners.

Within the first 3 months of 2012, our strategic partnership has generated additional 8% of revenue to the hotel, as well as ATL and BTL contribution from our partners to enhance brand presence in the market.