My senior capstone project at NC State, Hey Girl! was a made-up brand with the purpose of encouraging young girls to challenge female stereotypes for the purpose of inspiring the strong female character in all of us (yes men included).
Bookworm label design and photographs of box, bottle and booklet.
Close-up (from left to right): front cover, back cover, inside left cover, inside right cover.
Shieldmaiden label design and photographs of box, bottle and booklet.
Close-up (from left to right): front cover, back cover, inside left cover, inside right cover.
Manic Pixie label design and photographs of box, bottle and booklet.
Close-up (from left to right): front cover, back cover, inside left cover, inside right cover.
Tomboy label design and photographs of box, bottle and booklet.
Close-up (from left to right): front cover, back cover, inside left cover, inside right cover.
Femme Fatale label design and photographs of box, bottle and booklet.
Close-up (from left to right): front cover, back cover, inside left cover, inside right cover.
Seductress label design and photographs of box, bottle and booklet.
Close-up (from left to right): front cover, back cover, inside left cover, inside right cover.
